I learned about snapchat a couple years ago. We were having a party and it somehow was brought up in conversation by one of our friends. I think I created an account that night but let it sit after realizing very few people I knew had it. Besides, wasn’t it just for like, sending naked selfies??
Turns out, it can be used for a lot more than that! You have probably seen that it’s the latest platform being pushed by users, myself included. I wanted to share why I joined the Snapchat bandwagon.
No popularity contest – Snapchat has no “like” count, comment count, or follower count. Therefore, no pressure! No popularity contest! I think most will admit that getting likes or followers on Instagram can get addicting. Snapchat doesn’t let anyone else know how many, or how few, people are enjoying your content. This makes the platform more about interaction for the sake of interacting, rather than for personal gain.
Content is less edited – So much of social media is highly edited. I’m guilty of this too, as I have a style that I try to uphold to stay relevant to my brand. Platforms like Instagram and Facebook strive on pretty, eye-catching photos that people feel compelled to “like.”
But what you don’t see in that stylized photo of my product, is my messy-ass office, my dog snoring, my runs to the post office, the cocktails I drink, and most importantly… me. Talking! My biggest take-away from using Snapchat is being able to talk to followers directly. Someone once even responded to my snap saying it felt like she had a conversation with me. I love that! (The more people feel like they know you, the more they’re probably going to like you and want to support you, get what I’m saying, business owners?)
Time is limited – Snaps disappear in 24 hours. That time I snapped J and I drunk eating McDonalds. YEAH GONE FOREVER. Bet you wish you saw that magic. The 24 hour time cap, creates a deadline similar to a time limit put on a sale. Take advantage of this now, or else you’re going to miss out. In the current world of scrolling through Instagram quickly, Snapchat makes you slow down and listen, because you may never be able to go back to see it again.
Are you on Snapchat? If so, why do you like it?
And if you’re not, just try it! Yes, it is a little weird at first and you’ll likely be wondering if you’re doing it right (or just how to do it), but give it some time… I think you’re going to like it!
You can find me under the username julieannart. Expect to see a lot of my little dog, and me in a messy bun with no makeup because that’s real behind the scenes. ;]
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