Feeling Excited

Over the past couple weeks I have been tackling odds and ends to prepare for the release of the holiday line (today!!!). Somewhere between brainstorming promotional ideas and packaging a stock pile, I realized something…I felt something. Excitement. It was in that moment that I realized I hadn’t felt that way in a while. Admittedly, sometimes work is just….work.

But as I continued to check off my to-do list as it got closer and closer to launch day, the anticipation built and I just could not wait to be able to share what I had been working on. Keeping things under wraps is hard. But it’s also really inspiring to diligently prepare for something over a long period of time.

The time of year helps this feeling too, doesn’t it? As the weather gets cooler and Christmas gets closer, there’s something so significant about staying in and being productive. (Just remind me of that in the middle of January when it’s high Valentine’s season, will ya?)

The new holiday line features new holiday cards, along with some fun packaging stickers. And of course we can’t forget…

I’m so excited to finally be able to share all these new goodies with you! You can view it here. I hope you find something to share (or use yourself!) this holiday season. And I’d love to hear thoughts! xo JA

  1. Chelsea Oliver 3 years ago

    Love the busy bitch notepad – so cute!


  2. a la Maxfield 3 years ago

    I’m excited too! I’m also excited that you’re excited 🙂 I got a head start on my Christmas shopping – all through Etsy, and your shop is no exception. Some of these cards are peeeerrrrfect for mine and my husband’s families!

  3. Hanna 3 years ago

    Ha, would really need that busy bitch notepad right about now 🙂

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