I have been anticipating Valentine’s 2013 since Valentine’s 2012 ended. I want to confide in you about something though. I struggled while designing this year’s line. I wanted to make it cohesive with my branding and style…while making sure my shop stays unique. Competition is in high gear, as I am constantly reminded, and I for one, do not want my shop to look just like another card shop. So I struggled, to continue using the style that is recognized as JAA, while continuing to be unique, my own. But I learned to use this as motivation and determination. This challenge helped me to grow as a designer and for that I am thankful. I am now really happy with the cohesive, yet new, line I created. And I really really hope you are too!
So while you may notice some differences in these new cards, you’ll still find the simple, hand-drawn, “just the right amount of punch” style that is, and will continue to be, JAA.